University of South Carolina Athletics Director Ray Tanner named Charles Bloom to his senior staff as Senior Associate Athletics Director - External Affairs on Oct. 24, 2012.
Before taking the post at Carolina, Bloom spent 17 years as director of the Southeastern Conference office's media and public relations efforts, and the last 10 years as Associate Commissioner. He supervised the media and public relations operations for the SEC's 21 sports, directly overseeing football, was the chief spokesperson for the conference office and oversaw the communication strategies for the office.
In addition, Bloom oversaw the editorial content and planning for the SECDigitalNetwork.com website and started the SEC office's presence in social media. He also served as media director for the SEC Football Championship Game and various other conference and NCAA championships. Bloom assisted with the creation of the Bowl Championship Series, including its formula for ranking teams and also developing its media relations policies and procedures.
Since 2000, he has also served as chief administrator for baseball in the SEC office, setting conference schedules, serving as liaison for the league's coaches and umpires and overseeing game operations with the conference tournament.
Bloom, a native of Emporia, Va., came to the Southeastern Conference from East Carolina University, where he served as Sports Information Director/Assistant Athletics Director from 1988-95. Prior to joining the ECU staff, he was an associate SID at Ole Miss from 1987-88 and an assistant SID at LSU from 1985-87.
A 1985 graduate of the University of South Carolina, Bloom served as an undergraduate and graduate assistant in the Gamecock SID office. He also worked as a student assistant in the SID office as an undergraduate at UNLV.
Bloom is a past president and chair of the Division I Management Advisory Committee of the College Sports Information Directors of America, Past President and current board member of the Alabama Public Relations Society of America chapter, board member of the Football Writers Association of America as well as member of the United States Basketball Writers Association, National Collegiate Baseball Writers Association (past president), Public Relations Society of America (national) and the National Association of Collegiate Directors of Athletics. He is also on the board of the Entertainment and Sports Section of PRSA and is on the Public Relations Committee of the Football Bowl Association. He was inducted into the CoSIDA Hall of Fame in June, 2011.
In the Birmingham community, Bloom serves as chairperson for the Loaned Executives Division on the 2012 United Way of Central Alabama campaign, a position that he also held for the 2011 campaign. He is also Immediate Past President of the Temple Emanu-El Brotherhood men's club and was also a board member of Temple Emanu-El from 2007-10.
Bloom and his wife, Cindy, are parents of two children - daughter, Lindsey, and son, Max.