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Inside the Design: Basketball debuts new Under Armour uniforms,

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As the men's basketball team takes on Kentucky Wesleyan in an exhibition game tonight, it will be the competition debut of the team's new uniforms designed by Under Armour. While this is the fourth season the football team has competed in Under Armour, it is the first for several other Gamecock sports teams after South Carolina and Under Armour expanded their agreement.

Both the men's and women's basketball teams will be outfitted in Under Armour gear this season, including UA's new line of basketball shoes. I spoke with Walker Jones, Director of Sports Marketing for Under Armour, Inc., about the design process and features of the new gear. The overall process started over a year ago including an approximately 12 month long design process with involvement from coaches and athletics administrators, who provide ongoing feedback on the designs.

Jones says Under Armour takes pride in working closely with schools to include subtle details unique to the university to make the design special. They want to acknowledge the university's history, tradition, and culture. The men's team's uniform includes a graphic on the front collar of the university's Palmetto symbol inscribed with "1801" to mark the school's founding. Also, printed inside the back neck of the jersey are the words "Carolina, Forever to Thee", from SC's alma mater. A very popular item among fans so far are the men's team's Garnet Army shoes, which feature the Garnet and Black camo print used for the Garnet Army student section's t-shirts as well as the Block C logo on the tongue.


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The color development process is one of the most time-intensive parts of designing new uniforms. Under Armour is working toward pinpointing a shade of Garnet to be consistent across various South Carolina teams. In past years, with different teams' gear being manufactured by a variety of apparel companies, it has been difficult to maintain an exact shade of Garnet, something we hope to be able to achieve with more teams outfitted by one provider. Both the men's and women's teams will each have a set of Garnet, Black, and White uniforms.

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Photos courtesy of Under Armour

One of the biggest benefits of the new uniforms is something Under Armour has become very well known for - its moisture management technology. The material is designed to wick moisture away from the body, maintaining the lightweight feel of the jersey. The fabric itself is also more lightweight than others, but still maintains durability. According to Under Armour, "the uniform is 33% lighter, has 360-degree stretch, a fully ventilated back, shooter's notch at the shoulder for better range of motion, along with incredible moisture management and temperature regulation." The women's jersey has a different fit and construction than the men's including a slimmer racerback cut on the back.

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The back of the women's jerseys with racerback fit

The men's team starts off the season with an exhibition tonight at 7:00 PM vs. Kentucky Wesleyan and the women play an exhibition vs. Lander tomorrow night at 7:00 PM.

The season officially opens up for the Gamecocks next Friday, November 12th, with a doubleheader - the women play No. 5 Xavier at 6:30 PM followed by the men vs. Elon at 9:00 PM. Call 1-800-4SC-FANS or go online to GamecocksOnline.com for tickets.

Under Armour's signature statement has carried over into the teams' goals for the season - we will protect this house!

- Brittany Lane, Spurs Up Blog

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3 Comments

I LOVE OUR NEW MEN'S AND WOMEN'S UNIES! so happy we r all under armour school now. love for our team to win and look good doing it!


New Hoop uni's look NICE! I can't wait to see the new football uniforms next year!

Wow,I love the new uniforms.

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